Get cited by
ChatGPT.
GEO for Canadian boutique law firms, CPAs and financial advisors. Be the named answer inside AI search — not just ranked on Google.
Six levers.
Four from research. Two from practice.
The Princeton 2024 GEO study (Aggarwal et al.) identified four content methods that measurably raise citation rates inside generative engines. We apply all four every month, plus two practice levers of our own — labelled honestly so the page never claims research it doesn’t have.
Tier figures below are the study’s benchmark results, not a guarantee for your firm.
Citation injection.
Embed CRA Income Tax Folios, CPA Canada guidance, court rulings and Law Society publications in your pages. The Princeton study's strongest method on factual and Law & Government queries.
Statistics enrichment.
Replace soft claims with measurable, source-attributed figures. Most effective in the Law & Government domain.
Expert quotation.
Quote your firm’s named professionals directly. The single strongest method in the Princeton 2024 study.
Fluency optimization.
Write declarative sentences. Use clear hierarchies. Balance paragraphs. The Princeton study's stylistic boost, a tier below the top three.
Query alignment.
Map every page to the long-tail questions Canadian clients ask AI assistants. By city, by service, by stage.
Authority pursued.
Pitch CPA Canada, provincial law societies, and recognized industry journals. Editor-gated, never guaranteed.
GEO, explained.
What it is, how it differs from SEO, and the six levers we apply — four research-backed from the Princeton 2024 study, two practice levers we add on top — that move citation share inside ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization is getting your firm cited by name inside AI-generated answers. The engines: ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Where SEO targets a rank on a search page, GEO targets inclusion inside the answer itself.
How is GEO different from SEO?
SEO competes for a click on a results page. GEO competes for a sentence inside the AI answer. The user often never sees the underlying sources. GEO content leads with the direct answer, cites real statistics, and quotes named experts — the methods Princeton’s 2024 study found measurably raise citation rates.
Why Canadian boutique firms need GEO now
In 2026, most professional-services prospects start their search inside an AI assistant. A founder asking “who’s the best CPA in Calgary for a Series A SaaS company?” gets a three-name answer from ChatGPT before they ever see a results page. If your firm isn’t one of those three names, you’re not in the consideration set.
The six levers
- Citation injection — CRA Income Tax Folios, CPA Canada guidance, court rulings, Law Society publications. Top-three study method · 30–40%.
- Statistics enrichment — measurable, source-attributed figures. Top-three study method · 30–40%.
- Expert quotation — named professionals from your firm. Top study method · 30–40%.
- Fluency optimization — declarative sentences, clear hierarchies. Stylistic boost · 15–30%.
- Query alignment — long-tail questions Canadians actually ask. Canovis practice — not in the paper.
- Authority pursued — pitched placements in CPA Canada, law societies, journals. Canovis practice — editor-gated, no guarantees.
Tier figures above are benchmark results from the Princeton paper, not a guarantee for any given firm.
Before Canovis.
After Canovis.
A real query a Calgary CPA cares about: "who are the best boutique CPA firms for tech founders in Calgary?" — here’s what ChatGPT actually returns.
A monthly deliverable.
Not a retainer mystery.
Every 30 days you get a defined package of work — audit, content, placements, schema, competitor intel. Reported per-query. No vanity metrics, no “engagement” charts.
Monthly citation audit
60+ representative client queries tested across all five engines. Delivered as a PDF on the 1st of every month.
GEO-optimized content
Four to twelve new pages monthly, written against the four research-backed Princeton methods plus our two practice levers, shipped to your CMS.
Authority pursued
We pitch and pursue inbound placements in CPA Canada, provincial law society publications, recognized industry journals. Editor-gated — we never guarantee placement.
Schema & entity wiring
Structured data and knowledge-graph entries so engines understand who you are, where you practice, what you actually do.
Competitor citation map
Quarterly map of where your top three local competitors are being cited, with a fix-list of where you can take share.
Priced like a senior associate.
Performs like a partner.
Three tiers, monthly billing, no setup fees, cancel any month. All include the four research-backed Princeton methods + our two practice levers — they differ in volume, not quality.
An 11-partner Calgary CPA firm.
Six months in.
We can’t show you the firm — they asked us not to, because they don’t want competitors copying the playbook. But the numbers are real, and we’ll walk you through the full case study on a request.
"Six months in, ChatGPT cites us by name when a tech founder asks who to call about SR&ED. That has never happened with traditional SEO, and we’ve tried it for nine years."
Asked, answered.
The questions every boutique partner asks before the first audit. Real answers, no hedging. If yours isn’t here, email canovismarketing@gmail.com.
A free GEO audit.
in 24 hours.
Tell us your firm and the three queries you want to be cited for. We come back with a full citation audit — share, gaps, fix-list — within one business day.