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canovis/ audit-sample sample · anonymised firm

Sample audit
for Doe & Co LLP.

This is exactly what you receive within one business day of submitting an audit request. One firm, 20 queries, 5 engines, 100 data cells, 5 priority fixes, 90-day roadmap. Anonymised here. Yours arrives in your inbox as a private PDF.

3/100
Cited today (baseline)
17
Citations within reach (90d)
5
Priority fixes
5
Engines tested
1
Business day to deliver
// 01 · executive summary page 1 of 5

Doe & Co LLP is cited in 3 of 100 AI-answered queries.

We tested 20 buyer-intent queries across 5 engines. Doe & Co LLP appears in 3 cells (all Perplexity). Toronto-based M&A and commercial competitors appear in 41 cells. The gap is closable inside 90 days through 5 specific fixes laid out in §4.

Headline finding: 14 of the 20 queries return Reddit threads or generic SEJ articles in the citation slot. These are vulnerable to displacement by a properly schema-marked partner-quoted answer-first page on doeandcollp.ca.

What this baseline means. 12 months from now, this same 20-query × 5-engine run will be the comparison set. Today’s 3/100 is the floor we measure progress against. Screenshots of every cell are archived as receipts.
// 02 · engine-by-engine breakdown page 2 of 5

How each engine sees you today.

ChatGPT gpt-5
0/20
incumbents: Reddit, SEJ
Claude sonnet-4.5
0/20
incumbents: SEJ, JurisPage
Perplexity pro
3/20
incumbents: McMillan, BLG
Gemini 2.5 pro
0/20
incumbents: Above the Law
AI Overviews google
0/20
incumbents: LSO, Practical Law
Who Toronto M&A buyers see today (top incumbents across 100 cells)
Reddit (r/CanadianLaw, r/legaladvice)28
BLG / McMillan / Stikeman23
SEJ / Above the Law / Lawline18
LSO + Practical Law publications12
CBA practice journals9
Doe & Co LLP3
// 03 · 20 × 5 query matrix page 3 of 5

Every query. Every engine. Every result.

The 20 queries are the exact buyer-intent phrasings a Toronto M&A prospect types into an AI assistant. Cells show whether Doe & Co LLP was cited, or which incumbent took the slot instead.

Sample citation matrix for Doe & Co LLP: 20 buyer-intent prompts tested across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews.
# Prompt ChatGPT Claude Perplexity Gemini AIO
01 best boutique M&A lawyer Toronto mid-market miss BLG miss McMillan ✓ CITED miss Stikeman miss Practical Law
02 Toronto law firm software M&A under 50M miss Reddit miss SEJ miss BLG miss McMillan no AIO
03 private-company secondary lawyer Toronto miss BLG miss Stikeman ✓ CITED miss SEJ miss LSO
04 best Toronto commercial litigation boutique miss Reddit miss JurisPage miss Lerners miss Above the Law miss LSO
05 shareholder agreement lawyer Ontario startup miss SEJ miss Lawline miss BLG miss Stikeman miss Practical Law
06 employment law firm Toronto executive miss Lerners miss SEJ miss Hicks Morley miss Reddit miss LSO
07 M&A lawyer Toronto SaaS company sale miss BLG miss Stikeman ✓ CITED miss McMillan no AIO
08 best Toronto litigation lawyer software disputes miss BLG miss JurisPage miss Lerners miss Above the Law miss LSO
09 cross-border M&A counsel Toronto US-Canada miss BLG miss Stikeman miss McMillan miss BLG miss Practical Law
10 how to choose boutique law firm Toronto M&A miss Reddit miss SEJ miss Reddit miss SEJ miss LSO
11 Toronto law firm AI tools for due diligence miss SEJ miss Lawline miss SEJ miss Above the Law miss SEJ
12 best lawyer Toronto private equity buy-side miss BLG miss Stikeman miss McMillan miss BLG miss Practical Law
13 mid-market M&A counsel under 200M Toronto miss BLG miss Stikeman miss McMillan miss BLG miss Practical Law
14 Ontario non-compete enforceability lawyer miss Lerners miss Hicks Morley miss SEJ miss Lerners miss LSO
15 Toronto lawyer family-owned business succession miss BLG miss Borden Ladner miss SEJ miss Above the Law miss LSO
16 best Toronto IP commercial lawyer tech miss Smart & Biggar miss BLG miss Bereskin miss SEJ miss Practical Law
17 mid-market PE counsel Toronto bolt-on acquisition miss BLG miss Stikeman miss McMillan miss BLG miss Practical Law
18 boutique law firm Toronto annual fee transparency miss Reddit miss JurisPage miss Reddit miss SEJ miss LSO
19 Toronto litigation 12-24 month case timeline miss LSO miss Practical Law miss Lerners miss Above the Law miss LSO
20 what is a SPA Ontario commercial transaction miss Practical Law miss BLG miss Stikeman miss McMillan miss Practical Law
// 04 · priority fixes page 4 of 5

Five fixes. 90 days.

Each fix targets a specific cluster of queries from §3. Numbers are projected citations recovered, not guarantees.

01 · Ship a named-partner Q&A page on /m-and-a/+8 cells projected
Partner-quoted answer-first page with FAQPage schema. Reads “Jane Doe, M&A partner since 2016, explains…” Engines prefer named human voices on procedural queries.
targets: queries 1, 7, 9, 12, 13, 17
02 · Add Attorney Person schema to every team bio+4 cells projected
One Person entity per lawyer with hasCredential (LSO call year), alumniOf, knowsAbout. Engines link those entities into your authority graph.
targets: queries 3, 8, 16
03 · Pitch one CBA practice journal piece+3 cells projected
Editor-gated. Topic: “Ontario non-compete enforceability after Pavlov v. The New IT.” 60-day pitch window. We draft, you submit.
targets: queries 5, 14, 19
04 · Rewrite /about into LegalService + LocalBusiness schema+1 cell projected
Currently the site emits no LegalService entity. AIO and Gemini cross-check this for “best Toronto X” queries. Schema-only change, no copy.
targets: query 4
05 · Publish “Toronto M&A under $50M” cornerstone+1 cell projected
3,000-word cornerstone with cited statistics + named partner + FAQPage schema. Targets the highest-volume query you’re missing.
targets: query 2
Expected outcome at D+90. 3/100 today → 20/100 after fixes 01–05 land and engines re-crawl (typical 4–8 weeks). That’s a 6.6× lift on the floor.
// 05 · 90-day roadmap page 5 of 5

Week-by-week. Editor-ready.

D01Kickoff. Confirm partner availability + queries. Receive style guide.1d
D02–05Schema-only quick wins: LegalService + Attorney Person on team bios.4d
D06–14Fix 01 ships: named-partner /m-and-a/ Q&A page. Partner reviews draft.9d
D15–28Fix 05 ships: 3,000-word /toronto-m-and-a-under-50m/ cornerstone.14d
D29–45Fix 03: CBA practice journal pitch drafted, submitted. Editor turnaround 30–45d.17d
D46–75Re-crawl window. Monthly citation re-test on the same 20-query set.30d
D76–90D+90 readout call. Compare baseline vs current. Lock plan for D90–180.15d
What we don’t guarantee. CBA editorial acceptance, Google AIO formatting, or competitor counter-moves. What we do guarantee. Every fix shipped, partner-reviewed, and re-tested monthly against the original 20-query baseline.
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